original run.

Nike has this little project called Original Run where artists put together a 45 minute track which which is set at a nice tempo for runners to listen to while they run. So far Crystal Method and Aesop Rock have done an album for the project and I hear that A-track is due up for the next album. Nike is always coming up with new ways to intermix culture with their brand and I think this idea is pretty genius. Unfortunately I don't have time to go out runs right now, but I'll be looking forward to hearing A-track's album whenever it comes out.