vans takes advantage of iphone.

With new technology comes new means for advertising and Vans is one of the first to take advantage of iPhones new technology. Creatives from the Miami Ad School Europe have developed a skateboarding game that uses the iPhone's touch screen feature to control the skaters. You can also choose different characters to skate with and of course you can choose different Vans to skate in. I think this is a pretty genius idea. It will be interesting to see what other companies will develop to reach consumers via the iPhone.