8.11.07

for the ladies.



Hellz Bellz and Married to the Mob are two street wear brands run by ladies for ladies. Hellz Bellz started in 2005 as a tribute to the non-conforming female youth of today. They wanted to give females a brand that could stand out in a male dominated industry. These ladies are in charge of the designing, branding, marketing and all other aspects of the business. I'm impressed.
Married to the Mob began in 2004 as a result of a NYC designer's frustration for the lack of womens options for street wear. Inspiration for the brand came from NYC streets, clubs, parties, secret hang-outs and a tight knit crew of ladies. The Mob crew is also in charge of all aspects of the business and they are definitely making a name for themselves. I'm pretty sure if a was a female, I would be rocking this stuff.

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